15 Examples Of Good Recruiting Ads

An excellent task ad that cuts through the sound and gets the attention of leading talent does a lot more than simply list out the duties. It focuses on storytelling to spark a connection and program, not simply inform why your business is the location to be.

We’ve assembled 15 excellent recruiting advertisements that exceed and beyond to grab attention and get those applications rolling in. We’ll break down what makes each advertisement so efficient and offer you a tool kit of inspiration for your next hiring campaign.

Why Are Recruitment Ads So Powerful?

An excellent recruitment advertisement delivers on numerous fronts, all in the service of discovering the talent best fit for the job. At a time when most recruiters rank enhancing prospect quality as their top concern, here’s why an engaging ad can make all the difference.

Cut Through the Clutter

A recruitment advertisement with a clear message, strong visuals, and a compelling proposal cuts through the online cacophony. It deserves putting in the additional effort to make creative task advertisements that stand apart and offer you an edge over rivals

Communicate Culture, Attract Passion

People crave function and a sense of belonging when trying to find a new job. A great recruitment advertisement must, therefore, go beyond listing abilities, experience, job and benefits.

It must display your company culture, values, and daily work environment. It needs to ignite interest and bring in those who are genuinely passionate about the role and the company.

Target the Right Talent, Save Time & Money

Generic job posts attract anyone with a pulse. Targeted advertisements, nevertheless, enable you to reach the exact skill swimming pool you’re searching for.

This saves you time and resources while ensuring you’re drawing in the most qualified prospects– not just anybody getting the sake of using.

Targeted recruitment advertisements are powered by analytics, however despite 85% of business reporting that HR analytics are necessary, just 42% think their company is strong in this area.

Build a Psychological Connection

Facts tell, but stories offer. Recruiter advertisements, and video ads in particular, permit you to display the human side of your business and the impact your team makes in the world. This emotional connection can be the tipping point for a leading candidate on the fence.

Boost Your Employer Brand

A strong company brand name is a magnet for job top talent and helps you maintain your best staff members. A 2022 Glassdoor report found that 69% of staff members surveyed state it’s ‘extremely/very important’ that their employer represents a brand they are proud to support.

A well-crafted recruitment advertisement can be the impression that shapes that brand name and constructs a track record for the business as a great location to work, job learn, and grow!

Get Inspired By These 15 Great Recruitment Ads

Many business have been incredibly clever with their recruitment marketing techniques that offer us a wealth of insights and motivation.

Here’s a take a look at 15 memorable recruitment projects that actually stood apart.

1. Waste Creative: Virtual Animal Crossing Office

Media company Waste Creative made stepping into a brand-new world possible with an experiential recruitment advertisement– a virtual office tour! The business recreated its quirky workplace in the popular video game ‘Animal Crossing’, bypassing standard recruiting channels to showcase its culture and draw in fresh talent who appreciate a bit of enjoyable.

The meticulously crafted entertainment of the real office, complete with genuine information like art work and white boards, was a spirited window into the company’s enjoyable, unusual culture.

Waste Creative also embedded a creative internship quick that incentivized gamers to put their abilities to the test for a paid chance.

This smart contest component transformed the concept from simple branding into an actual recruiting pipeline. The novel approach attained exceptional virality and interest that likely far surpassed standard job posts.

2. Sprout Social’s Work-Life Balance Video

One of the most powerful methods to draw in prospects is by revealing, instead of telling, what life is like at your company. Sprout Social nailed this with an appealing video populated by genuine staff member testimonials championing the company’s flexibility and work-life balance.

Instead of the standard fare of dry corporate messaging, these authentic first-hand accounts supplied access to everyday experiences and allowed prospective prospects a clear understanding of where they stood in relation to Sprout’s culture.

From crisp images to fluid editing, The production quality further added to constructing reliability and trust for Waste Creative.

3. Keen Project Solutions’ Provocative Statement

Keen Project Solutions made this striking statement in an employer advertisement:

“Smartest individual in the space? Might be time to discover a brand-new room”.

The advertisement’s in-your-face hook immediately stimulates curiosity. Its strong assertion challenges the complacency around a prospect’s current business and task.

This thought-provoking copy appeals uniquely to high achievers while specifying the business as a place that continually pushes individuals to higher achievements. It does all this without even naming specific roles and responsibilities.

The ad copy relocates to the CTA with another thought-provoking proposition: “If you are ready to believe differently, it’s time to believe Keen”.

Overall, this is a recruitment advertisement that transmits a positive and aspirational vibe.

4. IKEA’s Assemble Your Career Instructions

Home furnishing retailer IKEA is admired for many customer-centric developments. Its ‘profession guidelines’ project was an example of smart targeting and brand positioning.

Rather than defaulting to online task posts sure to get lost in the sound, job IKEA slipped recruitment content straight into packages providing items that customers excitedly awaited.

By embedding ‘assembly instructions’ for creating one’s professional future, IKEA naturally reached enthusiastic brand advocates at a minute they were enthusiastically interesting with the business.

The imaginative instructions mirrored IKEA’s iconic furniture assembly schematics, offering a lovely individual touch while remaining unmistakably on-brand.

This method linked with an audience predisposed to IKEA and the outcomes were impressive: over 4,000 relevant leads which cost absolutely nothing in media expense.

5. Ogilvy’s Greatest Salesperson Contest

For an advertising titan like Ogilvy & Mather, sales skill required it to raise the bar with a properly enthusiastic and ingenious recruiting obstacle.

The ‘World’s Greatest Salesperson’ campaign accomplished just that by charging candidates with showing their chops in a fun, special method.

Promoted through targeted digital advertisements and video content, Ogilvy welcomed prospective hires to film themselves providing the very best possible sales pitch … for a regular brick.

This innovative contest allowed Ogilvy to see who really had the persuasive skills and ingenuity to offer even the most fundamental product through their personality and messaging savvy alone.

A three-month paid internship and a chance to pitch at Cannes Lions added a high-stakes reward for individuals to bring their A-game.

6. Volkswagen’s Undercarriage Recruitment Message

When searching for gifted mechanics to fill open functions, job Volkswagen developed an innovative method to speak directly to its target audience. They purposefully distributed cars bearing a surprise message just noticeable from listed below the vehicle to service centers across Germany.