Overview

  • Sectors Accounting / Finance
  • Posted Jobs 0
  • Viewed 4
Bottom Promo

Company Description

Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is a crucial part of a recruitment marketing technique since it helps get your company in front of a broad pool of candidates. Especially quality candidates who aren’t actively utilizing the basic task boards.

Social marketing is a powerful tool for recruitment. However, due to the fact that many marketing systems are customized to eCommerce, designing a fantastic recruitment campaign can be challenging. This post strolls through considerations and suggestions when utilizing Facebook ads for recruitment marketing.

Set up Facebook Business Manager and ad account

You’ll need a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This great guide from Hootsuite walks through how to set up Facebook Business Manager.

Business Manager allows you to add several individuals to the account to assist run projects, but be conscious that individuals will need an individual Facebook account to be able to be added.

To buy marketing campaign, you’ll likewise need a Facebook Ad Account, which you will be prompted to create when establishing Facebook Business Manager.

You’ll likewise require to verify your site domain with Facebook, which is required to determine and track projects.

Choosing a project type

To produce an advertising campaign, head to the “Ads Manager” area by means of the leading left navigation of your Business Manager Dashboard.

When you click the green button to produce a campaign, you’ll be given a list of 11 kinds of project objectives. We have actually discovered that 3 of these goals are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are most likely to purchase items from a brand name they understand, individuals are more most likely to obtain a job at a business they have actually heard of. Brand Awareness campaigns are optimized to be seen by a wide swimming pool of individuals that are most likely to be thinking about your business.

These advertisements won’t straight drive traffic to your site, however they get prospects acquainted with your organization and ready to click when the ideal position comes along.

Awareness campaigns can be about nearly anything that shines a light on your business. Announcements about development and awards, about business efforts and culture, and videos about the organization’s achievements and objective can all be developed into attractive projects.

Traffic

In the Wonderkind platform, this is described as a “Clicks” campaign. These ads are targeted to reach an audience that is likely to click on the link in your ad.

This audience is narrower than in a Brand Awareness campaign, but still includes individuals interested however not all set to use for a job.

These advertisements can concentrate on employment opportunities to get people to explore more about the jobs and the company (excellent for high-volume recruiting). Or feature material that will drive people to your site, like industry hot subjects or tips.

Conversion

Conversion campaigns are what individuals tend to think of when they consider advertising. These campaigns track and enhance towards someone performing an action on your website, such as submitting an application.

For a Conversion project to be successful, you initially need to construct up a strong audience of potential candidates that are familiar with your company. Without that, it’s kind of like running through a crowd and asking complete strangers to wed you.

Let your audience learn more about you with Awareness and Clicks projects first, and move more budget to Conversion campaigns in time.

Great ads and brand name awareness makes individuals click, however conversion occurs on a landing page. So you require to make sure that your job pages load rapidly, are easy to continue reading mobile gadgets, and clearly state the info task prospects care about the majority of.

Know that Facebook conversion advertisements are going through some modifications in reaction to Apple’s iOS 14 personal privacy updates – [upgrade October 2023: please check out the following for more on Apple’s iOS 17 privacy updates] Companies will need to prioritize 8 conversion actions per web domain.

If job listings are on the main business site, you’ll likely need to align with the marketing team on the priority list.

Facebook motivates organizations to use the Facebook Conversion API to link your advertisements with conversion information from other sources, such as your server, content management system (CMS), or client relationship management (CRM).

Campaign budget plan optimization

There are a number of various choices when it comes to spending for ads. First, you can choose to pay based upon clicks or impressions of your advertisements. Next, you choose how you want Facebook to position your ads:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a campaign and advertisements will be put so your spending lasts the full project. This option likewise allows you to set time windows such as running advertisements just in the evening or on weekends.

For the 3 main kinds of recruitment campaigns discussed above, a basic suggestion is:

Brand Awareness: Run as continuous campaigns, payment on impressions, and employment either daily or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time budget.

Conversion: Short run time, payment on clicks, lifetime spending plan. These will likely be your most costly projects.

Select an audience

Targeting job titles and market is typically where you begin with recruitment marketing, however you can reach a lot of surprise potential with unconventional audience traits. For some inspiration, we just recently blogged about 5 innovative ways to utilize targeting in recruitment advertisements.

Facebook also gives the choice to target “lookalike audiences.” This is fantastic once you’ve had great project outcomes and good hires to verify your existing audience is what a future one should “look like.”

Ad positioning

After checking numerous of the ad positioning alternatives offered, we have actually discovered the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, employment Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually discovered that Facebook stories are rarely utilized. Therefore, we wouldn’t advise utilizing them. We’ve discovered that the news feed for both Instagram and employment Facebook have offered our partners with more clicks and conversations.

If you are looking to develop more awareness, we would advise Instagram. Not a lot of advertisers hang around on producing a good Instagram Story. So, if you make a strong recruitment ad on Instagram story, employment you will stand out.

Create the advertisement

Assembling a fantastic ad can be tricky. If you’re unsure where to begin, have a look at our guide on how to turn job descriptions into terrific social ads in 15 minutes.

It can be unexpected what combination of copy and employment images work best for your audience. We suggest A/B testing numerous advertisement versions in each project.

For instance, in a campaign about an open position, one advertisement variation could focus on the income and perks, another on the business culture, and a 3rd on the task functionality.

Put recruitment marketing on autopilot with Wonderkind

If you require to ramp up recruitment quickly, by hand producing the properties, audience, and budgets for each campaign will slow you down. Wonderkind helps you speed up recruitment marketing by automating your social method across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment projects to construct an audience that’s ideal for your market, location, and open positions.

Our easy-to-use platform makes it simple to spin up creative ads in minutes with campaign templates, a library of stock pictures, and instant image cropping. Once ads are running, keep track of performance and invest throughout all social channels in one overarching control panel.

Ready to turbo-charge your talent sourcing? Take a look at how Wonderkind works or see it in action.

Bottom Promo
Bottom Promo
Top Promo